Susanne LaFrankie Principato Consultancy Services Offered

Powerful Presentations / Speech Preparation

We can help make your presentations and speeches more gripping, powerful, unforgettable.

Media Interview Preparation / Train Spokespeople

Our media training and strategic crisis response will give you the poise and confidence needed so you never fear another journalist’s question.

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Crisis Management / Protecting Reputations

A quick, strategic response during a crisis shows resolute determination and resiliency.

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We Help Clients

We help leaders humanize & elevate their unique communication style. As trained journalists, we have deep experience in helping our clients create powerful presentations, deliver effective speeches, and commanding messages during news conferences, media interviews and crisis situations. Our training boosts individual confidence equipping clients to more effectively, confidently, respond to their audiences, direct reports and yes even journalists.

We will teach you how to communicate with a natural, authentic, relaxed deameanor. Your interactions will help build stronger relationships and persuade and motivate your audience to embrace change and take action.

Dealing with the media can be stressful. Our trainings are taught by experienced broadcast and print journalists. We provide examples and exercises to ensure a positive, realistic media experience. We take the mystic out of how journalists operate. We also, help develop customized, powerful messages that resonate with any audience.

Our crisis communications services include advanced media communication coaching, message development and crisis scenario training. These skills are critical in protecting reputations during a crisis. Preparation reduces missteps which protects your brand.

Powerful Presentations / Speech Preparation

We can help make your presentations and speeches more gripping, powerful, unforgettable.

Media Interview Preparation / Train Spokespeople

Our media training and strategic crisis response will give you the poise and confidence needed so you never fear another journalist’s question.

Crisis Management / Protecting Reputations

A quick, strategic response during a crisis shows resolute determination and resiliency.

Get a consultation

We will create a customized quote for your specific needs.

Learn How We Can Help You

“Student feedback on Ms. LaFrankie’s teaching and coaching has been universally and enthusiastically positive over several years. She has been highly professional and a good colleague throughout our work together. I recommend her without qualification.”

Lawrence J. Quartana, Ph.D.Faculty Lecturer
The Wharton School

“Susanne is an exceptional communication professional. She facilitated a media training session during La Salle’s Women’s Leadership Conference attended by “high potential” female executives from academia, finance, banking and the pharmaceutical industry. Susanne’s diverse professional experience as a journalist, consultant, and adjunct professor makes her a uniquely qualified communications expert. She’s also a lot of fun to work with!”

Bob HerbstPresident and CEO, Rams Head Communications

“Susanne is a storyteller who finds the narrative that will captivate an audience and cause them to care about the issue, product or service at hand. Susanne and I worked together to train the Rockettes for media appearances. Her enthusiasm and strong depth of experience made a tremendous difference in equipping these ladies with the skills they need to preform well in any press environment. If you are looking for a consummate media professional, Susanne delivers.”

Nell McCormack AbomPresident, Nell McCormack Abom Communications

“Our Management Communication courses offer students a pragmatic, skills-based approach that focuses on leadership communication issues. Susanne’s combination of accomplishments as a professional journalist and consultant made her especially effective in oral communication training. Our students learned not only how to clearly and concisely present their ideas, but also how to structure their communication messages.”

Carl MaugeriSenior Associate Director, Wharton Communication Program

“Susanne is a gifted communicator (both oral and written), and shares her talents and best practices with her students freely. I value her contributions and insights tremendously.
She has my highest recommendation for work that leverages her years as an outstanding reporter as well as her obvious intelligence, communication skills, and engaging, professional style.”

David SchmidtFaculty Lecturer, The Wharton School